Information on legal and business topics from Canadian business lawyer Shane McLean

Twitter Has Poor User Retention Rate

Posted by Shane McLean on May 7, 2009

In a prior post I talked about my frustration with Twitter and how I cancelled my account after a few weeks because I just didn’t get it.  I originally put that post up on the blog and it generated a lot of comments which (by my count) were about half/half in terms of their views on Twitter.

Larry Bodine runs a Law Marketing Blog that I follow and yesterday he put up a post (here) describing  a study showing that 60% of Twitter users quit after a month.  Interesting stuff.  Glad to know I’m not the only one who doesn’t get it.


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